Price ad space by venue or city. Push in-store deals with a redeem QR to nearby phones — or run brand splash. Empty slots fill from Coinzilla.
Priority: venue pin → city/geo radius → global direct → Coinzilla fill.
Phones near a zone see that sponsor on splash, orb, and strips. In-store deals open a push sheet with a cashier QR. Brand taps go through THROW click tracking to the buyer’s URL.
When a location has no direct sponsor, THROW shows Coinzilla inventory (CPM/CPC crypto & finance ads).
Your site is already verified (coinzilla meta). Paste the zone ID from your Coinzilla publisher dashboard.
COINZILLA_ZONE_ID on Vercel for the API.Direct sales → you invoice the local business (CPC or flat). Network fill → Coinzilla pays you for impressions/clicks on unsold inventory. Same screens, two revenue lines.